Privacy Policy - Nightguards.ie
Last Updated: April 2026
Introduction
At Nightguards.ie, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or purchase our products.
This policy complies with the General Data Protection Regulation (GDPR) and applicable Irish and EU data protection laws.
Data Controller:
Nightguards.ie
4 Middle Street
Galway
Republic of Ireland
Email: [email protected]
1. INFORMATION WE COLLECT
1.1 Information You Provide to Us
When you use our website or purchase our products, we collect personal information that you voluntarily provide, including:
When You Make a Purchase:
Full name
Billing and shipping address
Email address
Phone number
Payment information (processed securely by our payment provider)
When You Contact Us:
Name and email address
Phone number (if provided)
Message content and any attachments
Conversation history with our support team
When You Use Our Impression Kit:
Dental impressions (physical moulds of your teeth)
Photos of impressions (if you send them for verification)
1.2 Information We Collect Automatically
When you visit our website, we automatically collect certain technical information:
Device Information: IP address, browser type, operating system, device type
Usage Data: Pages visited, time spent on pages, links clicked, referral source
Location Data: Approximate geographic location based on IP address
Cookies and Similar Technologies: See Section 8 for details
1.3 Information from AI Chat and Voice Interactions
When you interact with our AI-powered chat assistant or voice AI agent:
Chat transcripts of your conversations
Voice recordings (if you use the voice AI feature)
Questions asked and responses provided
Session data (timestamps, duration, device information)
Important: We use this data to improve our AI services and customer support. Do not share sensitive health information with AI tools. For privacy-sensitive matters, please contact our human support team directly.
2. HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes, based on the legal grounds listed:
2.1 To Fulfill Your Order (Contractual Necessity)
Process and ship your custom night guard
Manufacture your product from your dental impressions
Communicate with you about your order status
Handle returns, exchanges, or remakes
2.2 To Provide Customer Support (Contractual Necessity & Legitimate Interest)
Respond to your inquiries and support requests
Provide product guidance and fitting assistance
Resolve complaints or issues with your order
Improve our AI chat and voice assistance tools
2.3 To Improve Our Services (Legitimate Interest)
When you visit our website, we automatically collect certain technical information:
Device Information: IP address, browser type, operating system, device type
Usage Data: Pages visited, time spent on pages, links clicked, referral source
Location Data: Approximate geographic location based on IP address
Cookies and Similar Technologies: See Section 8 for details
2.4 To Communicate with You (Consent & Legitimate Interest)
Send order confirmations and shipping updates (necessary for service)
Respond to your questions or requests
Send marketing emails about new products or promotions (only with your consent)
Request product reviews or feedback
2.5 To Comply with Legal Obligations (Legal Obligation)
Maintain records for tax and accounting purposes
Comply with Irish and EU legal requirements
Respond to lawful requests from authorities
Protect against fraud or security threats
3. LEGAL BASIS FOR PROCESSING (GDPR)
Under GDPR, we process your personal data based on the following legal grounds:
Contractual Necessity: Processing is necessary to fulfill our contract with you
(e.g., manufacturing and delivering your night guard)
Consent: You have given explicit consent for specific processing activities
(e.g., marketing emails, AI chat interactions)
Legitimate Interest: Processing is necessary for our legitimate business interests, provided it does not override your fundamental rights
Legal Obligation: Processing is required to comply with Irish or EU law
4. CONSENT AND YOUR CHOICES
4.1 How We Obtain Consent
Purchase Transactions:
When you provide personal information to complete a transaction, place an order, or arrange delivery, we consider this implied consent to collect and use your information for that specific purpose.
Marketing Communications:
We will only send you marketing emails if you have explicitly opted in. You can opt out at any time by:
Clicking "unsubscribe" in any marketing email
Emailing us at [email protected]
Updating your preferences in your account settings
AI Chat and Voice Interactions:
By using our AI chat or voice assistant, you consent to the recording and processing of your conversations for service improvement purposes. You can choose not to use these features and contact us via email or phone instead.
4.2 How To Withdraw Consent
You may withdraw your consent at any time by contacting us at:
Email: [email protected]
Mail: Nightguards.ie, 4 Middle Street, Galway, Ireland
Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.
5. HOW WE SHARE YOUR INFORMATION
We do not sell, rent, or trade your personal information to third parties.
However, we may share your information with trusted service providers who help us operate our business:
5.1 Service Providers
Payment Processors:
We use secure third-party payment processors to handle credit card transactions.
They have their own privacy policies governing how they handle your payment information.
Shipping Providers:
We share your name and shipping address with postal services (An Post, courier companies) to deliver your order.
Email Service Providers:
We use email marketing platforms to send order updates and promotional emails (only if you've opted in).
AI Service Providers:
We use GoHighLevel and Thinkrr.ai to power our AI chat and voice assistance features.
Your chat and voice data is processed by these providers in accordance with their privacy policies and data processing agreements.
AI Chat and Voice Interactions:
By using our AI chat or voice assistant, you consent to the recording and processing of your conversations for service improvement purposes.
You can choose not to use these features and contact us via email or phone instead.
Analytics Providers:
We use web analytics tools to understand how visitors use our website. These tools may collect anonymised usage data.
5.2 Legal Requirements
We may disclose your personal information if required by law or if you violate our Terms of Service, including:
Responding to court orders, subpoenas, or legal processes
Protecting our rights, property, or safety
Preventing fraud or security threats
Complying with Irish or EU regulatory requirements
5.3 Business Transfers
If Nightguards.ie is acquired by or merged with another company, your information may be transferred to the new owners so they can continue to provide products and services to you. We will notify you of any such change.
6. INTERNATIONAL DATA TRANSFERS
Some of our service providers may be located outside Ireland or the European Economic Area (EEA).
When we transfer your data internationally, we ensure:
The recipient country has been deemed to provide adequate data protection by the European Commission, OR
We have implemented appropriate safeguards (such as Standard Contractual Clauses) to protect your data
Your data may be processed in jurisdictions with different data protection laws than Ireland.
By using our services, you consent to such transfers where necessary to provide our services.
7. DATA RETENTION
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
Retention Periods:
Customer Order Data: 7 years (for tax and accounting purposes under Irish law)
Dental Impressions:
Physical impressions are destroyed within 30 days of completing your order, unless we need to retain them for warranty or remake purposes
Marketing Data: Until you withdraw consent or request deletion
AI Chat/Voice Transcripts: Up to 2 years for service improvement purposes
Website Analytics: Anonymized data retained indefinitely for statistical purposes
Support Inquiries: Up to 3 years after resolution
After the retention period, we will securely delete or anonymize your personal information.
8. COOKIES AND TRACKING TECHNOLOGIES
8.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website. We use cookies to improve your browsing experience, analyse website traffic, and personalise content.
8.2 Cookies We Use
Strictly Necessary Cookies (Always Active):
These cookies are essential for the website to function properly.
sessionid – Stores your session information (referrer, landing page)
cart – Stores items in your shopping cart (expires after 2 weeks)
securesession_id – Maintains secure session data
Performance & Analytics Cookies (Optional):
These cookies help us understand how visitors use our website.
nightguardsvisit – Records number of visits (expires after 30 minutes)
nightguardsuniq – Counts visits by individual customers (expires at midnight)
Google Analytics cookies (anonymized IP addresses)
Functional Cookies (Optional):
These cookies enable enhanced functionality and personalization.
AI chat preferences
Language preferences
User interface settings
Marketing Cookies (Optional):
These cookies track your activity to deliver relevant advertisements.
Marketing platform cookies (only if you've consented to marketing)
8.3 Managing Cookies
You can control or delete cookies through your browser settings.
However, disabling certain cookies may affect website functionality (e.g., you won't be able to add items to your cart).
To manage cookies:
Chrome: Settings > Privacy and Security > Cookies
Firefox: Settings > Privacy & Security > Cookies
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Cookies and Site Permissions
You can also opt out of analytics tracking by installing browser plugins like Google Analytics Opt-out.
9. SECURITY OF YOUR INFORMATION
We take the security of your personal information seriously and implement industry-standard measures to protect it:
9.1 Technical Security Measures
SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) technology
Payment Security: Credit card information is encrypted using AES-256 encryption and processed through PCI-DSS compliant payment providers
Secure Servers: Our servers are protected by firewalls and security monitoring
Access Controls: Only authorised personnel have access to personal data, and access is logged
9.2 Physical Security
Dental impressions are securely stored in our lab until processing
Physical records are stored in locked facilities
Impressions are destroyed securely after use.
9.3 Limitations
While we follow industry best practices, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we implement all PCI-DSS requirements and additional security standards.
If we become aware of a data breach that affects your personal information, we will notify you and the relevant authorities as required by GDPR within 72 hours.
10. YOUR RIGHTS UNDER GDPR
As an individual in the European Union, you have the following rights regarding your personal data:
10.1 Right to Access
You have the right to request a copy of the personal information we hold about you.
10.2 Right to Rectification
You have the right to request that we correct any inaccurate or incomplete personal information.
10.3 Right to Erasure ("Right to Be Forgotten")
You have the right to request deletion of your personal data, subject to certain legal exceptions
(e.g., we must retain order data for tax purposes).
10.4 Right to Restrict Processing
You have the right to request that we limit how we use your personal data in certain circumstances.
10.5 Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transfer it to another service provider.
10.6 Right to Object
You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.
10.7 Right to Withdraw Consent
Where processing is based on consent, you have the right to withdraw that consent at any time.
10.8 Right to Lodge a Complaint
You have the right to lodge a complaint with the Irish Data Protection Commission if you believe we have violated your data protection rights.
To Exercise Your Rights:
Email us at: [email protected]
Or write to: Nightguards.ie, 4 Middle Street, Galway, Ireland
We will respond to your request within 30 days as required by GDPR.
11. AI-POWERED CHAT AND VOICE SERVICES
11.1 AI Chat Assistant (GoHighLevel)
Our website uses an AI-powered chat assistant provided by GoHighLevel to answer common questions and guide you through our services.
What We Collect:
Chat transcripts and messages
Timestamp and session duration
Device and browser information
How It's Used:
To provide real-time customer support
To improve AI response accuracy
To identify common customer questions
11.2 Voice AI Agent (Thinkrr.ai)
Our website includes a voice-based AI assistant powered by Thinkrr.ai that allows you to ask questions using your voice.
What We Collect:
Voice recordings of your questions
Transcripts of voice interactions
Session metadata (time, duration, device)
How It's Used:
To process and respond to your voice queries
To improve voice recognition and response quality
To train and enhance our voice AI services
11.3 Your Privacy with AI Tools
Important Privacy Notice:
AI conversations may be recorded and stored for up to 2 years
Do not share sensitive personal or health information with AI chat or voice tools
AI responses are automated and may not always be accurate
For privacy-sensitive matters, please contact our human support team at [email protected]
You can opt out of AI services by choosing not to use the chat or voice features and contacting us via email or phone instead.
12. THIRD-PARTY LINKS
Our website may contain links to third-party websites (e.g., social media, payment processors, shipping trackers). Once you leave our website, you are no longer governed by this Privacy Policy.
We are not responsible for the privacy practices of third-party websites. We encourage you to read their privacy policies before providing any personal information.
13. CHILDREN'S PRIVACY
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. By using this site, you represent that you are at least 18 years old, or that you are the legal guardian of a minor and have provided consent for them to use this site. If we become aware that we have collected personal information from a child without parental consent, we will delete that information immediately.
14. MARKETING COMMUNICATIONS
14.1 Email Marketing
With your consent, we may send you emails about:
New products and special offers
Seasonal promotions and discounts
Product care tips and advice
Customer surveys and feedback requests
14.2 Opting Out
You can opt out of marketing emails at any time by:
Clicking "unsubscribe" at the bottom of any marketing email
Emailing [email protected] with "Unsubscribe" in the subject line
Updating your preferences in your account settings
Note: Even if you opt out of marketing emails, we will still send you transactional emails related to your orders
(e.g., order confirmations, shipping updates).
15. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for other operational reasons.
When We Make Changes:
We will update the "Last Updated" date at the top of this page
If we make material changes, we will notify you by email or by posting a prominent notice on our website
Changes take effect immediately upon posting
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
16. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
Nightguards.ie
4 Middle Street
Galway
Republic of Ireland
Email: [email protected]
Response Time: Within 24-48 hours
Data Protection Officer
For GDPR-related inquiries or to exercise your data protection rights, you may contact our Data Protection Officer at: [email protected]
Supervisory Authority
If you believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with:
Data Protection Commission (Ireland)
21 Fitzwilliam Square South
Dublin 2, D02 RD28
Ireland
Phone: +353 (0)761 104 800
Email: [email protected]
Website: www.dataprotection.ie
By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and sharing of your information as described herein.
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